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Benioff admitted a mere two weeks ago, he didn’t even know he would buy the media property. While he was quick to assert his long-standing passion for the magazine, his answers didn’t expose a particularly salient argument for its purchase and instead seemed somewhat perfunctory. But it’s unlikely someone with Benioff’s track record of success would take on Time magazine without putting in some strategic thought. With https://mohanvanorder1994.wordpress.com this in mind, I was interested to watch a recent interview of Jeff Bezos, who similarly bought the Washington Post in 2013. In the course of the discussion, Bezos articulated the thought process that motivated his purchasing decision, a decision he broke into a two-part framework. Donald Graham, son of the Washington Post’s legendary publisher Katharine Graham, was the first to suggest Bezos buy the Post. Bezos, he thought, had the requisites of a promising buyer. Bezos countered that idea; he had no interest in such an investment. By Bezos’s own accord, he wasn’t looking to purchase or invest in the newspaper business at all. He had no knowledge of newspapers.
For the original version including any supplementary https://maralynnlouque1992.wordpress.com images or video, visit https://www.forbes.com/sites/stephaniedenning/2018/09/19/why-jeff-bezos-bought-the-washington-post/